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Maria Söderholm


Maria is a global adventure/tour leader and a travel producer. She organizes and leads bespoke hiking/yoga retreats and adventure travel experiences for groups and individuals around the world.


She grew up in the North of Sweden, surrounded by the Midnight Sun, Northern Lights and magnificent nature. She became an educator, due to her interest in world history, social science, geography, geology and leadership.


Her passion for travel, started early. As a teenager, she accomplished her first solo adventure in Australia followed by many trips. This led to her travel philosophy; Explore and travel with an open mind. Look for the hidden gems, participate as a local and choose the unbeaten path.


Her biggest adventure was moving to Southern California in 2007. Her focus remained on nature, adventure, wellness, education and local culture. Fortunately, through her enthusiasm, curiosity and years of personal exploration, she launched her travel business in California. It all started with guiding locally in Los Angeles. She designed itineraries based on her own interest of hiking, yoga on the beach, biking and organic healthy food. She pitched trips to Scandinavian companies and created something she called, LA Week, which she lead every year for 10 years and it all grew into a global business. To name a few of the previous trips Maria designed and lead, are Female Entrepreneur retreat Topanga Canyon CA, Grand Canyon AZ, Peru, Costa Rica, The Dolomites, Mallorca, and several trips in the north of Sweden. She has developed strong relationships with clients and partner companies locally as well as internationally.


Maria is also a frequently engaged hiking leader for travel agencies and designs new trips for other companies, something she calls “discovery trips”. She appreciates the creativity behind each trip/retreat and to participate “behind the scenes” before she greets and leads her groups.


Ultimately Maria is driven by her passion for the great outdoors and connecting people with nature and themselves. She believes in the transformative power of travel and find the highest joy in leading people on adventures that inspire personal development and a good health.

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